We find here something that is now referred to as “Fandom.” Fandom is the creation of an alternative reality that every one who participates therein knows is fake and yet invests that alternative reality with ontological being so that even though they know it is fake on one level, on the level that counts they are living as if that reality is true.
Example — The attendants upon the Roman games know that real battle is not happening in the coliseum. People knew it as “the games,” but because of the drama that it added to their lives they gave those “games” “real” existence so as to find meaning, purpose, and entertainment in their lives.
Example — The Wuhan scare was successful because of Fandom. People knew it was fake but because of the drama that it added to their lives they gave that fake existence being so as to find meaning, purpose and entertainment in life.