In baseball the goal of the hitter is to make contact with a baseball on what is called the “sweet spot” on the bat. The sweet spot on a baseball bat is a 2-inch wide zone located roughly 5-7 inches from the end of the barrel of the bat. At that point the energy transfer of the swing is maximized upon contact while hand sting from vibrations are minimized. In brief, it is the place on the baseball bat where the hitter most desires to strike the pitch because the sweet spot gives the hitter the most bang for his buck, because the concentration of wood in the bat is meeting dead on center the delivered pitch. Hitting the ball on the sweet spot promises the most optimum result in favor of the hitter. The sweet spot is the sweet spot precisely because on the sweet spot the hitter is getting the most concentrated amount of wood on the ball.
When this sweet spot principle is applied to sociological movements it is translated to mean that one desires to speak a message that will naturally have the biggest and best effect upon those hearing the message. When it is taken up by church denominations it means that in pursuit of gaining the best result in terms of adherents and attendance one will want to find the sweet spot in their audience, which means one will desire their messaging to strike the place where the most concentrated amount of hearers will respond positively. While in baseball the pitcher does not desire his pitch to find the hitter’s sweet spot, in Church growth the minister does desire his pitch (message) to find the hitters (listeners) sweet spot because in such a way the minister can gather the maximum amount of followers.
In every culture there is going to be a sweet spot for messaging. Finding that sweet spot is what is required in order to build large congregations and denominations and podcast audiences. The problem, as it pertains to Biblical Christianity, is that in this current climate Christianity is, by definition, cross-cultural and so is not going to find a natural sweet spot that resonates with the culture. Yet, the former conservative denominations prioritizing finding the sweet spot in the larger culture in order to attract adherents to support their infrastructure have given up a messaging that is consistent with the sweet spot messaging of Scripture.
From a sociological perspective, this is all about giving people what they want to hear, because from a sociological perspective one can’t build a movement by not giving people what they don’t want to hear.
The most naked expression of this “going for the sweet-spot,” is pursued (and this really happens) when a church plant is scoping out an area in order to plant a church. The techniques that will be used before opening is to survey and poll the general area by asking people “if you were to attend a church what is it that you would want to hear.” They then typically give people about 5 choices and they ask people to rank these in the order they would prefer. Having canvassed the general area they take the results and determine where the sweet spot is in the community and then shape the Church and the messaging to what the survey told them people wanted to hear.
Now, most of the Conservative church is not that naked in their search for the sweet spot, but the fact of the matter is that what was once considered the Conservative denominations are playing to the crowd. They will seldom, if ever, associate with subject that are marked by stigma and sacrifice as measured by their sweet spot audience. They have no interest in stigma because stigma consists of all aspects of what is considered social deviance by the sweet spot. The stigma of accepting, for example, the historic Biblical doctrine of the Ordo Amoris is deemed “abnormal” by their sweet spot clientele and so they will not go near such subject matter. Similarly, they have no interest in sacrifice since sacrifice consists of foregone opportunities required of those who would gain and retain leadership (and even membership) in the sweet spot group.
So, as the sweet spot of culture continues to tack to the left, the formerly conservative denominations tack to the left with the cultural sweet spot in order to remain “relevant,” and in order to build up the numbers in their local churches. Examples of this abound. Could you ever imagine, even 30 years ago the conservative denominations deposing, excommunicating or releasing people on the basis of their embrace of the Ordo Amoris, or their teaching that there remain creational differences between men and women. These actions against good men are pursued in order to pursue the cultural sweet spot. Another example is the rise of Tim Keller. It is hard to imagine Tim Keller gaining any traction in the PCA when it was first formed, though along with Harvie Conn and Jack Miller the liberal sweet spot movement was in the PCA very early.
The reason Biblical, and so conservative confessional Christianity can’t survive in this ongoing search for the cultural sweet spot is because Biblical/conservative confessional Christianity is by definition a reality that requires the embrace of both stigma and sacrifice. Stigma and sacrifice sweet spot Christianity avoids like Dracula avoids the cross.
So, as hitters are forever in search of finding the sweet spot on the bat so as to be productive, so clergy today are forever in search of finding the sweet spot in the Culture so as to be productive in terms of noise, nickels and numbers.
When one moves in terms of humanist sociology and not Biblical theology the search of the sweet spot makes sense.