The NFL rejected this add and the advertising money that accompanied it.
http://www.gunsandammo.com/2013/11/27/nfl-bans-super-bowl-gun-commercial/
This commercial above promotes what might be called conservative values, those of self defense and an esteeming of the 2nd amendment. This was a “Daniel Defense” ad focusing on personal protection and fundamental rights. It was originally created by Daniel Defense to run on any TV Network at any time. The rejected Commercial did not mention firearms, ammunition or weaponry.
But the NFL had no problem running this piece of propaganda as a add. In a quick rotating series of sentimental feel good images Coke sells, not so much its carbonated sugar water, but rather a vision of multicultural America.
http://www.youtube.com/watch?v=5e13j2CDFyM
Accompanying the images is the first verse of “America the Beautiful” in several different languages.
First a word about the images. The images start out classic Americana Western cowboy and much of the commercial (about 17 seconds) gives us images of pastoral settings.
The commercial was 60 seconds long. In the longest segment of the commercial (almost 5 seconds) we are treated to a inter-racial sodomite “couple” rollerskating with their “daughter,” giving us the impression of one big well adjusted American “family.” This was the first Super Bowl ad to feature a gay “family,” according to GLAAD, a lesbian gay, bisexual and transgender media advocacy organization. Of course, as that is interspersed with all the classic Americana and pastoral settings, what is being communicated is that sodomy is just as American and just as pastoral as any other of the family images shown. Coke is selling sodomy.
Now a word about the song. The lyrics of the first verse that are sung in the commercial in different languages are below,
O beautiful for spacious skies,
For amber waves of grain,
For purple mountain majesties
Above the fruited plain!
America! America! God shed His grace on thee,
And crown thy good with brotherhood
From sea to shining sea!
The different languages in the song are underscored by the different ethnicities in the commercial. The idea clearly is presented is that America is an idea — a propositional nation — and not a nation in the classic sense of a shared lineage, heritage, and culture. One can be Jewish, Muslim, Sodomite, Hispanic, or Polynesian and still be “American.”
But the problem with that is when we get to the words in “America the Beautiful.” that say, “God shed His grace on thee.”
First, we might ask, “Which God shed his grace on America?” Was it Allah? Was it the pagan god of Judaism? Was it the god of the Sodomites? Just which God are we praising here for shedding his grace?
Second, we would observe that only in a Christian worldview does “God shedding His Grace” make any sense. No other religion has a god who sheds grace (unmerited favor).
Third, who is the “Thee” upon whom God has shed his grace? Is the “thee” merely a geographic entity where a bunch of different peoples, religions, and moralities clash? Or is the “thee” those whom the Founders wrote of when they wrote,
” … and secure the Blessings of Liberty to ourselves and our Posterity …”
Again, what Coke is selling is the multicultural vision of America as the first International Nation State — a State without borders, definition, creed, ethnicity or unifying cult, culture, morality, language or custom. Coke is selling Marx’s vision of America as the first International State without distinctions and where every value of every people is equally valued. (Except the values of those who don’t value, every value as having equal value.)
One wonders if Coke would air a similar ad in Israel or is it just America and all of Europe that is supposed to be “blessed” by being a polyglot, multi-faith, multi-morality and multi-ethnic nation?
Of course the result of all this glorious “Diversity” is and will continue to be the Balkanization of America. You can not throw together people with contradictory worldviews into one social order and not expect severe social unrest.
If I can avoid it, I’ll never drink another Coke in my life.