I couldn’t help but comment on this 39 seconds commercial.
1.) ATT brags that everyone gets the same great deals. However, if everyone gets the same great deals nobody is getting a great deal.
2.) Note the little girl complains “hey, that’s not fair,” after her brother receives a free larger lollipop than the free lollipop that she received.
In reality, as it is the giver of the lollipop’s prerogative to give freely whatever size lollipop they desire how can it be unfair if they, as the owner and distributor of the lollipops decide to give different size lollipops to different people? What would have been fair in the scenario was for neither of the children to receive a lollipop.
3.) ATT is selling envy with this commercial. The consumer is being taught to be envious of what someone else has that has been freely given to them as opposed to being content with a gift.